For many sellers in Etobicoke — including Humber Valley, Stonegate, Mimico, and surrounding neighbourhoods — December is often dismissed as a “slow month” in real estate. But according to longtime local realtor David Cinelli, this assumption couldn’t be more inaccurate. In fact, the final month of the year can offer some of the strongest selling conditions for motivated homeowners.
Below, David shares why December may be the ideal time to list your home.
One of the most significant advantages of listing in December is the lack of competition. With fewer homes on the market, your property stands out more to the serious buyers who are still actively searching during the holidays.
“Homes listed in December get more attention because there are fewer listings,” says Cinelli. “This creates a rare opportunity for sellers to showcase their property without getting lost in the crowd.”
With lower inventory, professional marketing — including photography, video tours, floor plans, and targeted ads — delivers more impact, helping attract qualified buyers quickly and effectively.
Etobicoke’s winter market behaves differently than many people expect. Humber Valley, Stonegate, and Mimico often experience steady activity throughout December, with families, professionals, and investors continuing their home searches.
“These neighbourhoods see consistent interest even during the colder months,” Cinelli explains. Many buyers remain motivated to secure a home before the new year, whether due to job relocations, school planning, or financial timing.
Listing in December can also have a positive impact on your sale price. With fewer available homes and motivated buyers, sellers may receive stronger offers than they would during the crowded spring market.
“Understanding local market rhythms is key,” notes Cinelli. “With decades of experience living and working in Etobicoke, I help sellers make strategic decisions that maximize their return.”
With fewer homes listed, your property becomes a focal point for buyers who remain active in the market.
People shopping for homes in December are typically highly motivated, prepared, and ready to move quickly.
Without the noise of a busy spring market, your home’s marketing package — staging, photos, video, digital ad campaigns — receives more visibility and engagement.
An expert realtor familiar with Etobicoke’s neighbourhoods can strategically position your listing to achieve the best possible result.
Despite common assumptions, the end of the year isn’t a downtime for Etobicoke real estate — it’s a strategic window that many homeowners overlook. Listing your home in December, especially in high-demand communities like Humber Valley, Stonegate, and Mimico, can result in stronger visibility, faster sales, and potentially higher offers.
With decades of local experience, David Cinelli recommends that sellers embrace the winter market rather than waiting for spring. With the right strategy and expert guidance, December could be the smartest and most profitable time to make your move.